The Basics

Media management – strategically selecting and developing media channels to express and broadcast key messages and ideas.  Words and images overlap.  Different parts of the brain react.  Multiple exposures to images and words finally create memory, and motivation.

I think of the logo for the children's magazine, Kids Discover.  This is a brand image.  It's message is sophisticated; the elements are simple.  The hand represents a foray into the world, openness, exploration.  The hand perceives with touch, reaches out to discover.  new things. 

In one image, the magazine is clear. 

     A picture is worth a thousand observers. . . .   A word gets by with one.